Women at the margins often face distinct challenges during the decades of their lives spent in perimenopause and postmenopause. For those living in poverty or affected by systemic racism, access to high quality healthcare is historically and abysmally low. With clinical menopause expertise in short supply (about 2,000 certified providers in the U.S.), access to quality care is further exacerbated. This is particularly true for those who rely on Medicaid, approximately 20 percent of all U.S. patients.

Digital healthcare provides one opportunity to break through barriers in the traditional healthcare system. It is crucial to make high-quality menopause care accessible to members across a variety of insurance plans, including Medicaid. But the problem also comes from within the system: Medicaid health plans often express a shocking sentiment to us: “We don’t think this population will be interested.”