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I don’t really understand what’s so great about Fuji cameras. Sony did everything better with the RX1 a decade ago.
It’s the jpeg with film simulations… :( I got into Fuji a few years back. I work in IT and spend all day on the computer, I game quite a bit…on the computer. I did not want another hobby that required more hours on the computer! So, with film sims, I can “pre-process” my shots. I think about all the colors in the location I will be and choose a tone that I like before I go on the shoot. I’ve been pretty impressed with what I have been able to capture just with jpegs. There are times when the film sim is a complete bust for a shoot, so I do record RAW along with JPEG and probably end up editing 15% of what I take. It works for me! That’s all I’m saying.
But eg. RawTherapee has film simulations built-in, and you can save profiles and then apply them in bulk. It’s only a bit more work than jpegs but a lot more flexibility.
From what I can piece together it’s the retro look and the built in fuji film emulations for jpeg. Don’t know if it’s a lens thing too, but if there is any interest in RAW format the popularity is non consequential- unless you’re deep into the Fuji universe and suddenly everything is super expensive.
The insanity of paying $1000+ for a camera and then shooting jpeg.
I’ve payed more than that for my Canon and while I do save all the RAWs I barely ever use them.
Why go through the hassle of developing the RAWs when the Jpegs look good already?