It’s a win for Apple, but isn’t it also sort of a loss because they’re not popular enough to count?
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The government labeling something that Apple fans love as “not needing regulation” is purely a win for Apple. Imagine if 99% of text messages sent were via iMessage, and the EU kept the same ruling. That means that Apple has a functioning monopoly that is not considered a monopoly because there’s technically an alternative.
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Did you just say Apple would try to prevent their users from switching to iMessage? Apple knows iMessage is a massive selling point for iPhones which is the reason Apple is so afraid of opening iMessage up to begin with.
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@skullgiver For Apple, the US I think is their main market. Here is still that thing that you need to be rich enough to afford, so this is why iMessage is not such a great thing.
I think that by staying below the EU radar they get to keep their walls for the US users, where regulations are more lax and don’t pose any risk for their business model.
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iMessages is like a footnote here. I was surprised it was even considered.
Now that you’ve let your guard down, Apple is free to do whatever they want. It’s exactly exactly what Apple wanted.
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maybe…
but hat could take many years to spin up another massive lawsuit like this, and, by then, Apple could possibly have profited kajillions, and/or have modified their communications protocols just sufficiently to skirt regulations. or one of a dozen other legal maneuvers around this or a number of other possible future regulations…
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I try not to predict the future. it took them a long time to get here. I they’e going to loop back around, I can’t see it happening again soon.
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It’s not about the explosive growth (or not) of iMessage. It’s a matter of fact about the legal foothold that Apple now holds. That won’t be dislodged anytime soon. Whether or not Apple can get any market growth moving forward, now the EU will have to re-file any efforts to this ruling to them in the future should they try. That is a big deal. And nothing anyone in trying in the EU will move forward anything near the weight this attempt did. 
they wanted to be irrelevant in the European market for chat applications?
no, merely considered irrelevant— for legal purposes. why? read the headline.
