Just sounds to me like excuses made by a marketing department that doesn’t know how to do its job. People just don’t know they want more privacy, largely because they don’t realize the extent to which they currently have none and how easy it would be to claw some of it back.

Apple is flexing about privacy (rightly or wrongly) and has rolled out a lot of privacy/transparency features. Clearly they see value there. Firefox has seen growing adoption with the EU breaking apple’s walled garden. Clearly people care to some extent and with marketing/education more can care.