And they gameified it by making it if you got someone else to sign up you both got insane coupons to make stuff that they were selling as loss leaders even cheaper and get enough and you could get it for free.

It made it a race to get the most people to sign up for the app as the very rare person got a switch for free for being better than any advertisement.

They must have been bleeding money for the name recognition. I still think their name equals trash.