The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • IDontHavePantsOn@lemm.eeEnglish
    151·
    1 年前

    Luxury car makers will have a harder time justifying a high price tag when an electric Kia will match their 0-60.

    Mark my words, cars will be the next common planned obselesence product. As soon as the battery doesn’t take a charge people will junk it and buy another just like the phone market.

    • kalleboo@lemmy.worldEnglish
      3·
      1 年前

      Also you have Chinese BYD making huge inroads in various markets now. They’re going to massively drop the price floor for features that are seen as luxury right now.