A fresh report into Unity’s hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.
MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity’s own LevelPlay ad platform.
The report quotes industry consultants that say this move is an “attempt to destroy” Unity’s main competitior in this field: AppLovin.
The article suggests it’s strictly for smartphone apps. Could just be vague wording on the part of the article, but I struggle to understand how this would be as feasible for console or PC releases.
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