• Corkyskog@sh.itjust.works
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      1 year ago

      Just like cereal companies with name brands like fruit loops will make fruit spins. Why not take profit on the lower end of the market?

      • TheGreenGolem@lemm.ee
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        1 year ago

        And there are many other examples too.

        A lot of car manufacturers have brands for the upper class. Like Mercedes -> Maybach, Toyota -> Lexus, Seat -> Cupra. And tyre manufacturers have lower-end brands, like Michelin -> Kleber. Or, even better: a lot of store budget brands for milk, cheese, sausages etc. are manufactured by a big name brand, it’s right on the packaging with the little letters at the bottom. (Manufactured by: XYZ Big Name Brand Ltd.)

        • ChrisLicht@lemm.ee
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          1 year ago

          I had a teacher in high school, many decades ago, who had owned an orange juice processor. He explained that the generic store brand got the start and end of production runs; name brand got the middle.

          • Dudewitbow@lemmy.zip
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            1 year ago

            Orange juice in particular is a very brand loyalty specific one because oranges naturally do not have a consistent flavor. The main distinguishing flavor between different brands is an additive each brand puts in to make it taste more like their brand of orange juice.

    • gnutrino@programming.dev
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      1 year ago

      That’s got to be the lowest effort generic name in existence. “Ah just shift one of the letters to the start and let’s knock off early”