“And then not only are EVs more expensive, but their own salespeople are untrained. They don’t even know how to answer most of the questions they get. A lot of them have 100–200 percent turnover of their sales staff in a given year,” Reigersman told me.
This seems not good. I might have been slightly more sympathetic to the dealers before reading this?
High turnover in sales has been common for forever in some dealerships. Many salesmen work only commission so they hire more than needed, don’t train them and let anyone who doesn’t meet quota go. Meeting quota is impossible because there are more salesmen than needed, and you need years to build up a following of loyal customers (most customers are not loyal no matter what you do, but the few who are go to the few long timers) . Non loyal customers like to think they are buying from the new salesman so long timers have a set of business cards without a name on them to hand out.
The above is what I remember from an Edmund’s article from around 2000 when they hired a new writer and the first story was to get a job selling cars to find out what it was really like. I doubt much has changed. (Not all car sales are that way, but many are, and that is reflected in turnover)
Lol yeah, I’ve worked in a dealership. I was fine with it till my foreman got fired because he took all the blame from customers instead of staff.
Anyways when they were interviewing his replacement I started looking for a new job. I got into it with him because he wouldn’t even listen to anyone talk about pay raises.
This seems not good. I might have been slightly more sympathetic to the dealers before reading this?
High turnover in sales has been common for forever in some dealerships. Many salesmen work only commission so they hire more than needed, don’t train them and let anyone who doesn’t meet quota go. Meeting quota is impossible because there are more salesmen than needed, and you need years to build up a following of loyal customers (most customers are not loyal no matter what you do, but the few who are go to the few long timers) . Non loyal customers like to think they are buying from the new salesman so long timers have a set of business cards without a name on them to hand out.
The above is what I remember from an Edmund’s article from around 2000 when they hired a new writer and the first story was to get a job selling cars to find out what it was really like. I doubt much has changed. (Not all car sales are that way, but many are, and that is reflected in turnover)
Lol yeah, I’ve worked in a dealership. I was fine with it till my foreman got fired because he took all the blame from customers instead of staff.
Anyways when they were interviewing his replacement I started looking for a new job. I got into it with him because he wouldn’t even listen to anyone talk about pay raises.