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I feel like this is directed towards ICE vs EV cars. If that’s the case, it’s sort of frustrating.
EVs have some very real drawbacks. Even if those drawbacks are solvable problems, they are still problems right now. Pushing this narrative that EVs are universally better or that the biggest hurdle to adoption is irrational consumer sentiment will just make people feel gaslit. It’ll also make people more hesitant to adopt later on, because they’ll be skeptical of positive reviews that are honest.
Honestly if they got the cost down and figured out a better interaction mechanism than an app, I could see it being useful for older or disabled individuals.
For example, imagine someone is 55. They are still with it, and decently active for this age. However they have arthritis in their hands that makes tasks that require dexterity mildly uncomfortable. These kinds of shoes would be a pretty big boon for them in terms of staying active.
The issue is that they tried to make it some cool fashion accessory for Gen Z sneaker heads to buy.