Mastodon has been around since 2016 and has 804k MAU.
The platform has 57 third party apps.
The platform is decentralized and has community ran servers.
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This article gives a good view from an average user’s perspective.
The platform is decentralized and has community ran servers.
For most people that’s a complication, not a bonus.
Because centralized services are easier to use.
This exactly. I didn’t join Lemmy for a long time, because I would search for “Lemmy”, get confused when I see a page asking me to “pick an instance” instead of seeing a front page, and then leave because I thought that they were all independent from each other.
It wasn’t until reddit killed my favorite app that I finally decided to put in the effort to figure it out.
The people leaving Twitter right now want Twitter minus Elon. That’s Bluesky. They’ve heard a couple of their Twitter follows mention it and they’ve gone to their app store where they find an app called Bluesky, install it and easily join and start using it. Once they do they are finding it pretty straightforward to find people they used to follow on Twitter.
That’s all people want.
Average users do not even remotely care about federated software and/or decentralisation. That is techno-babble to them and their eyes will glaze over if you try to market that to them.
That being said: Mastodon does a shit job at explaining how it works, how to use it, and what its advantages are. The Joinmastodon landing page just assumes you already know how a fair bit about instances work and what federated software is and does a very poor job explaining it. And even then, most users won’t care either way. They just want to click a Join button and be done.
That’s exactly what drove me into seeking out Lemmy instead. I hopped on Mastodon and it made me feel like I was being coralled into following some niche hobby forum exclusively, and I wasn’t into that. It didn’t explain that the instance itself was largely irrelevant and that the rest of the platform would open up to me after choosing one.
Lemmy still had a learning curve, but having experience with reddit I was able to pick it up easily enough.
To paraphrase my opinion from back then:
- Easier onboarding, and a familiar, easier UX
- customizable feeds you can subscribe to + starterpacks instantly give you full timelines and people to follow (and followers, if you’re in many starter packs)
- better discoverability, and therefore higher engagement
- stacking moderation and excellent security features (e.g. detachable quote boosts, “the nuclear block”)
- many users who tried Mastodon first had bad experiences with “HOA”-like behavior and over-enthusiastic mods
What is HOA?
Home Owners Association a group or people that “polices” neighbors and has a hisyory of doing shady things. But he’s referring to the actitude of “coming outta nowhere to tell you what to do” they have in common.
What S_H_K said, people have reported being rebuked for posting pictures without ALT-text and not CW-ing uncommon things like eye-contact or food, for example. One person notably received angry messages for posting about cutting their finger on a sheet of paper without CW. The worst accounts were of POC talking about racism they experienced and being told to put it under CW.
Because it pretends to be different to the centralised corporate social media platforms, whilst giving the cohesive experience of a centralised platform
Best answer yet IMO. The cohesive experience is essential to the branding, and low threshold for entry.
It’s shiny, they advertise, put in a money to spread the word. And the onboarding process probably is way easier?! Also back when Mastodon was in the media, it wasn’t yet the right time. Now, especially with Musk, it is. And the attention is on Bluesky since that is newer and what’s hyped right now.
@hendrik do they advertise? Honest question :blobBone_dance:
I wouldn’t know, I have a lot of adblockers etc. But it gets to me via word of mouth. And it’s been in the media a lot this year. Due to their business decisions, new approach, novelty… That’s something they did very well. They also took care building some hype and anticipation with their invite-only period. Mastodon has also been in the news. But that was yesterday’s news and I suppose everyone forgets yesterday’s news.
All those federated platform will only become popular if the backend is dumb and the frontend is smart, i.e. you create your account on a frontend but can use the same credentials to connect via another frontend and no matter which frontend you connect to, all content for the platform is accessible to you, there’s no admin having control over your experience, only people offering different UI experiences. Federation/defederation/deciding to host NSFW content, that’s all taken care of behind the scene just like on Reddit, for the user they’re just using Lemmy via frontend X or Y and they decide what communities and users they want to block.
Bluesky is federated and mit licensed
I’m talking about Mastodon and Lemmy and such since that’s what OP is complaining about
This practically means nothing tbh. Social networks when they gain economies of scale due to the network effect will effectively shed all the pretense of open source and open platform etc.
We’ve seen it with Facebook, Google, etc, during the 2010’s with closing of chat standards and destruction of XMPP. Reddit 3rd Party API access is another example of this. We’ll see it again.
None of that applies here, can you give a specific method?
Sign up process is easier. No existential decisions to be made to get started.
Every platform and app I’ve seen does a piss poor job of explaining what federation is and how to sign up. “Wtf is mastodon.social?, Why is this one in German?, Why can’t I login after signing up?” New users just get confused and give up.
it’s been better marketed, and people struggle with the concept of federation and picking a server. and I guess the invite-only, artificial exclusivity strat has actually paid off for them initially, unlike for Google+.
also, a matter of culture. I’ve seen many newcomers complain about how some long time users act as HOA, reminding everyone to act according to the long-standing rules. many people of colour have experience many forms of racist behaviour, too, which has driven some communities away.
oh, and the federation/defederation business sometimes gets way too messy, which [cynic mode on] makes it difficult for people who want their Personal Brand™ to gain as many followers as possible over the entire network.
Language filter in bluesky is much better than Mastodon as well
Mastodon relies on users setting the language their post is in manually, so if someone posts in two languages and forgets to switch between them, they don’t get filtered out. I know there are some other pieces of software that switch it automatically, I’m fairly sure Calckey automatically recognized the language you were writing in.
I already toggle the Mastodon settings to ensure that I got the feeds to the language I want (I want English only) and I still got feeds on different languages such as German and French
I mute a few more non-English accounts each time I use Mastodon
again, if the person who is making the post doesn’t change the setting, it won’t get filtered. if they type a message in German but the post’s language option is set to English (which I think is the default on some major instances), it won’t get filtered out.
you can usually check what their post’s setting is by starting writing a reply to them, as the language option of your post will switch to the one they post in.
That is why Mastodon is hard to get mainstream because not everyone wants extra effort to do this. Even, Twitter, threads and bluesky much better to filter their language content
people struggle with the concept of federation and picking a server
This is a HUGE reason. I didn’t know when I first signed up for Lemmy that I was on what is essentially a tankie instance. I didn’t know when I signed up for Pixelfed that I wasn’t going to be able to see shit because the first server I signed up for wasn’t really federated with anyone and I’ve mostly given up on it. I still can’t see a bunch of stuff on Mastodon without switching through several accounts with no rhyme or reason.
I’ve said before that I obviously like it here because I’m using the services, but it’s not easy. Most people don’t know about the fediverse, and most of those that do want to be passive about maintaining their social media. Most of the fediverse is built for nerds.
People want to leave X, but they still want the same old, rather than new stuff to make things better as a whole. They don’t want to have to do this “pick a server” thing, they want to have an algorithm spoonfeed them popular content, and it would be best for them to have to put in zero extra effort. In Masto you have to put in the hashtags to get found, and search for and follow people and hashtags to find stuff you want, and essentially DIY-ing your feed seems to be too much work for people.
Star power. High production values. Less complex (appears to be more centralized, immediately easy to conceptualize as “twitter but not right wing”)
I think it’s much more difficult to find people to follow. I personally struggle a lot, and will likely either gave up the micro-blogging system or try another platform. It was great on Twitter before Musk bought it, but since I left, I have yet to find an alternative.
Americans love to pretend they are cowboys. In reality they love centralised power and bureaucracy. They are deeply afraid of each other so they flock to platforms that pretend to be for freedom, but is actually highly regulated by centralised power. That’s why they love tech-oligarchs that pretend to be self made geniuses. It allows them to fantasise about freedom to succeed and submit to power at the same time.
People hated him because he spoke the truth.
