The latest poll result for the Voice referendum shows more bad news for Yes with rapidly declining support across all demographics. For Yes to win from here it needs to turn things around fast and undecided voters are in the spotlight, writes Casey Briggs.
This is the best summary I could come up with:
The RedBridge poll was conducted over a period both before and after the Uluru Dialogue launched its ad for the Yes campaign featuring John Farnham’s You’re the Voice.
The poll results also suggest naming the date for the referendum vote, and a general intensifying of campaign activity, have had little immediate impact on public opinion.
Polls from both RedBridge and Essential this week have suggested that the No vote is slowly firming, while Yes is struggling to consolidate its locked-in support.
On paper that might give them a campaign advantage, and enable hundreds of thousands of one-on-one conversations to occur as polling day approaches.
Yes advocates, like Prime Minister Anthony Albanese, maintain those conversations — and a direct engagement with the issue — will make all the difference.
Combine that with a general apathy about the referendum, which Kos Samaras says is coming through strong in focus groups conducted by RedBridge.
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