• gravitas_deficiency@sh.itjust.works
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    1 year ago

    I mean… there’s a simple reason. Running a fuck-off huge data center - let alone a few dozen spread around the world - takes a similarly fuck-off huge amount of capital investment. Doubly so at the beginning, when AWS wasn’t really a thing yet. Only huge companies with a specific interest in hosting compute would be able to do it. Thus: Microsoft, Amazon, and Google are far and away the market leaders. Apple probably could have done it too, but it’s not an area they care about, because their whole business model is about vertical integration, and hosting VMs and baremetal and any number of other things that aren’t locked into osX is antithetical to Apple’s whole thing.