An ABC investigation has discovered that leading online retailer Kogan is operating a second website called Exclusive Brands, selling the same products with large price hikes.
They do this for at least half a dozen different domains, including some brand names that they have bought off others including Dick Smith, Matt Blatt, etc. They’re all the same website with different logos and styling on the elements, the exact same layout and code. They have most of the same stuff with pricing sometimes the same and sometimes different for marketing reasons.
I’d really like to see that practice banned. It gives the illusion of competition where there is none. Slapping a logo on a whitelabelled product doesn’t magically make it competition.
They do this for at least half a dozen different domains, including some brand names that they have bought off others including Dick Smith, Matt Blatt, etc. They’re all the same website with different logos and styling on the elements, the exact same layout and code. They have most of the same stuff with pricing sometimes the same and sometimes different for marketing reasons.
I find it funny that you can buy a Dick Smith dildo now.
I’d really like to see that practice banned. It gives the illusion of competition where there is none. Slapping a logo on a whitelabelled product doesn’t magically make it competition.