Not necessarily rich, we all have hobbies we spend more money than others on. I’m not rich but I have a nice home theater setup that I could afford because I don’t spend money on other stuff that I consider a waste when others don’t (ex: I haven’t been to a bar in about a decade even if my friends do go fairly frequently).

Yeah it is expensive but it is good shit for people who are very passionate about bbq and smoked meat.