It’s also the exact same reason I’m not surprised News Corp is doing it. The Rupert Murdoch tabloid trash media conglomerate. The Australian national division news.com.au has hard-hitting headlines like this example from today:
Macca’s(*) brings back popular item
(* Macca’s is the Australian nickname for McDonalds. McDonalds loves using it as a brand mechanism to reaffirm its brand personality of familiarity, casualness and fun)
It’s also the exact same reason I’m not surprised News Corp is doing it. The Rupert Murdoch tabloid trash media conglomerate. The Australian national division news.com.au has hard-hitting headlines like this example from today:
(* Macca’s is the Australian nickname for McDonalds. McDonalds loves using it as a brand mechanism to reaffirm its brand personality of familiarity, casualness and fun)