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Cake day: June 20th, 2023

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  • That’s not really Forbes serving the malvertising intentionally. If your site hooks into a programmatic advertising stack, the risk of malware exists. This is from 2016, but it’s mostly true today. If a user is blocking ads and cookies and they disable their ad blocker on a specific site only, there’s little data to know about that user. So you get low $CPM on the bid which is mainly where the malicious ads win bids on actual quality sites. That’s why most top sites are very strict on who can bid nowadays.














  • I would like to imagine a world where site advertising was reasonable. Ad blockers don’t exist, sites advertise 1 or 2 banners at $3-5 CPM and everyone gets paid and consumes content in synchrony. It won’t happen. Advertising is setup for ad blocking audiences and iOS cookieless environments. Everyone else subsidizes by viewing the myriad of placements splattered all over the page.