When I was still using Instagram reels, I was always amazed how quickly the algorithm figured me out. If I hesitated for even a second on a reel, it would amend my next ones immediately. I assume the real trick is comparing it to the average time spent on a reel, everyone spends longer on a wall of text reel, but when I stop on a Linux reel for an extra second, I’m immediately in the 1% for engagement.
I read something years ago about how your phone keyboard tracks your recommended words, it knows if you’re more likely to type apple or Apple, or if you type soup more than average, and any app that gets that data and compares it to the baseline has an instant, in depth profile on you.










I have an ADHD diagnosis, and I do think this is 60% just being better at diagnosing it, but I do also believe ADHD is sort of on the rise.
There is an incredible book called Scattered Minds by Gabor Maté, which is the significant book on ADHD in the same way that The Body Keeps the Score is for trauma, which delves into the potential ADHD causes beyond it being hereditary.
Of course modern dopamine-consumerist culture is part of the problem, but it largely makes ADHD symptoms obvious, and various unmet attention needs in early childhood are significantly more linked to developing ADHD, not to fault the parent or other caregiver who may not have the availability or ability to provide that attention due to modern societal demands. It’s been some years since I read it but I really remember one part clearly; it’s basically impossible to test nature Vs nurture in separated-at-birth twins because the act of separating twins at birth spikes the likelihood of having ADHD so much.
But honestly I think the largest contributor to increased ADHD cases is not that we’re better at diagnosing it, it’s that modern society increasingly warrants its diagnoses. 12000 years ago ADHD traits weren’t a disorder, as much as having different physical strength or height to your peers isn’t. Modern capitalist society demands an efficiency of its workforce and ADHD is an inherently inefficient trait, and therefore suddenly warrants treatment.
Don’t get me wrong, medication is incredible, and has turned days I’ve barely been able to get out of bed into productive days, but that’s still valuing being productive.