Inability to tailor your feed to just follow your friends. The amount of brand activity in my feed is frankly overwhelming and puts me off using the app completely atm.
I don’t really see how this is going to be any different to IG in terms of content if it’s NOT going to be a place for breaking news and stories like Twitter was/is. If I’m just going to be served random content the algorithm thinks I like, then why bother having an account at all? Most people just seem to be using it in the same way as IG with pics accompanying a few lines of text.
2 main issues I have with Threads right now -