I never consent to give my data away or being tracked, but how do you deal with so called legitimate interest? I tried several times to untick them but it is a long list (in fact at the bottom there is a “vendors” link with even longer, much longer list. It took me 10 minutes to get to the bottom of it once).
My questions:
-how can we trust these so called legitimate interests when they are self defined by companies whose business model relies on your data?
-how can we find out what these legitimate interests are and what data it collects?
-are such companies controlled in any way?
-is this kind of consent form compliant with EU gdpr? (normally opt out is to be as easy as opt in, and there is no “refuse all” for these so called legitimate interests).
-what are your strategies against such sites tracking you? Or am I just being paranoid?
The sheer amount vendors is daunting, the Internet really turned into crap
Edit: when clicking Preferences at the bottom the content of the legitimate interested is spelled out for each vendor, so this replies one of my questions.
This is the exception to prove the rule that the other interests are definitely illegitimate. This is the website telling you that they give away your data for illegitimate purposes.
It’s not a surprise. We knew this was true. But seeing it’s spelled out like this is a little galling.
Illegitimate: not authorized by the law; not in accordance with accepted standards or rules
The website is basically admitting that they’re using your data maliciously, intentionally, by having this distinction.
While you’re right conceptually, this isn’t what the wording means in terms of consent dialogs. Legitimate interest means they can assume, legitimately, that you have an interest in aspects of the site (by you being there) that require X cookies, basically. Ie their product is providing functionality they can assume you’re interested in just by being there, and they’re “pre approving” the tracking/storage for that functionality.
I concur that it’s rubbish and used almost always in a manner that reeks of illegitimacy.