Did anyone else ever notice that Windows’s enshittification really took off around the same time they renamed “My PC” to “This PC” ?
Always seemed like it was a subtle indicator they no longer considered it your personal computer but rather one they so graciously allow you to use once in a while.
The whole “My-” prefix for “My Documents” and “My Computer” and all that is something that was around since the 90s, and really served to emphasise the “Personal” in “Personal Computer” at a time when PCs were coming into the home for the first time.
Nowadays that branding is really unnecessary and feels pretty antiquated too, especially in an era where most stuff for most people is online, and the emphasis is more on connected seamless stuff rather than a cute little folder to put your things in.
Did anyone else ever notice that Windows’s enshittification really took off around the same time they renamed “My PC” to “This PC” ?
Always seemed like it was a subtle indicator they no longer considered it your personal computer but rather one they so graciously allow you to use once in a while.
Sus timing, though it’s certainly just branding.
The whole “My-” prefix for “My Documents” and “My Computer” and all that is something that was around since the 90s, and really served to emphasise the “Personal” in “Personal Computer” at a time when PCs were coming into the home for the first time.
Nowadays that branding is really unnecessary and feels pretty antiquated too, especially in an era where most stuff for most people is online, and the emphasis is more on connected seamless stuff rather than a cute little folder to put your things in.
Our computer.
Their computer. You’re just a user.
You should factor in that nowadays it is fairly normal for a single person to have multiple computers, so “My PC” is not specific enough anymore.